Discover and design your future together with us

We need to design the future ourselves in order to have an influence on it. Our world has urgent need for new perspectives for the future. Whether it’s about energy, mobility, care, pensions or security. It is clear that the existing ways of thinking and working do not provide the solutions needed. Current dilemmas are not resolved with the old way of thinking. Or as Einstein once said, “We cannot solve our problems with the same level of thinking that created them”.

Innovation requires a different process than improvement. Let us take you on a journey into our mind-set about innovation with this film.

What do you choose?

You aiming for improvement or innovation?

Designing future perspectives

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Designing future perspectives

Realising innovation demands different methods and techniques than those used for improvement. It requires an organisation that focuses on searching for and developing earnings power instead of execution of the existing model. Setting up experiments. And in which the result is not Return on Investment, but Return on Learning.

What do you choose?

Going for benchmarking or branchmarking?

The world as source of inspiration

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The world as source of inspiration

What do Albert Einstein, Steve Jobs and Salvador Dali have in common? They didn’t create, but combined. Someone somewhere has already discovered a solution to the problem you want to solve. Probably developed in a different context or in another sector, but the solution exists. Use the world as a source of inspiration!

What do you choose?

Going for brainstorming or painstorming?

Developing solutions

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Developing solutions

Pain is one of the greatest human motivators. In the real world, things are born of frustration or love. It is very fulfilling to diagnose pain, as this allows you to work on a solution. You can now take steps to change people's lives, and to provide valuable innovation. The importance of painstorming is crystal clear: if you are not aware of the pain you are solving, you are busy looking for a solution that no one needs. This means it’s not a real solution, but just remains an idea.