Discover and design your future together with us

We need to design the future ourselves in order to have an influence on it. Our world has urgent need for new perspectives for the future. Whether it’s about energy, mobility, care, pensions or security. It is clear that the existing ways of thinking and working do not provide the solutions needed. Current dilemmas are not resolved with the old way of thinking. Or as Einstein once said, “We cannot solve our problems with the same level of thinking that created them”.

Innovation requires a different process than improvement. Let us take you on a journey into our mind-set about innovation with this film.

What do you choose?

You aiming for improvement or innovation?

Optimising existing organisation

Designing future perspectives
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Optimising existing organisation

Improvement through optimisation of returns from the existing business model. As long as there is demand for your product, daily improvement contributes to this. But if another solution enters the market that is better than your solution, then your organisation will soon be surplus to requirements. For a sustainable future, it is then essential that both improvement and innovation are given the attention they deserve. We help our clients with the latter of these.

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Designing future perspectives

Realising innovation demands different methods and techniques than those used for improvement. It requires an organisation that focuses on searching for and developing earnings power instead of execution of the existing model. Setting up experiments. And in which the result is not Return on Investment, but Return on Learning.

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What do you choose?

Going for benchmarking or branchmarking?

Looking within your own sector

The world as source of inspiration
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Looking within your own sector

Benchmarking does not make you a leader, but rather a follower. If you want to lead the pack, then that won't happen if you keep driving in another man’s tracks. As Chan and Mauborgne wrote in 2003 in The Blue Ocean: ‘To grow, companies need to break out of vicious cycle of competitive benchmarking and imitation.’

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The world as source of inspiration

What do Albert Einstein, Steve Jobs and Salvador Dali have in common? They didn’t create, but combined. Someone somewhere has already discovered a solution to the problem you want to solve. Probably developed in a different context or in another sector, but the solution exists. Use the world as a source of inspiration!

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What do you choose?

Going for brainstorming or painstorming?

Thinking up ideas

Developing solutions
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Thinking up ideas

Brilliant execution of a casual idea leads nowhere. There are too many products that fail simply because they don't solve any pain. A solution without pain sets nothing in motion. Brainstorms or away-days are too often organised so that ideas fly across the table, while it is completely unclear what particular pain actually needs to be softened or eliminated. And that is pointless if you genuinely want to innovate.

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Developing solutions

Pain is one of the greatest human motivators. In the real world, things are born of frustration or love. It is very fulfilling to diagnose pain, as this allows you to work on a solution. You can now take steps to change people's lives, and to provide valuable innovation. The importance of painstorming is crystal clear: if you are not aware of the pain you are solving, you are busy looking for a solution that no one needs. This means it’s not a real solution, but just remains an idea.

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