The second axis along which we classify ideas and projects is the ‘inside out to outside in’ axis. Many projects work on the basis of inside out. These are the projects that does not involve the outside world and which works on the basis of existing knowledge of the sector and customers. Choices are made based on existing knowledge and experts in their field. With outside in, the basis is not knowing. Asking questions to give colour to the world that has not yet been revealed. This is all about understanding and experiencing how customers behave, what they feel and how they think and act, as well as which developments society is now forming and will influence. New insights from the outside world are very important for innovation, as long as the right people and domains are investigated.
We build innovation portfolios together with our customers. By gaining greater insight, we are better able to steer the creative and investigative process, which is necessary to fill the innovation funnel in a relevant way. This allows us to design the future together with the operational teams of our clients.
It’s very difficult to look beyond your own organisation and sector. After all, that’s the environment you know best. Six Fingers is keen to take you on an expedition into another world.
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