Trend research demands a wide and deep vision. Beyond your own world and (direct) playing field. It’s all about signalling what lives in society at different levels and analysing what this means for you, your business and the future of your company. Researching trends requires skills that involve combining intuition with analytical ability. To trace, understand and subsequently create trends, an extremely structured research process is necessary. No crystal balls or vague predictions, but thorough research with concrete outcomes.
It’s very difficult to look beyond your own organisation and sector. After all, that’s the environment you know best. Six Fingers is keen to take you on an expedition into another world.
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