Focus on pains and start Painstorming
We examine the current areas of pain on your market and among your customers and reveal pain points in a structured way. We make a distinction between mosquito bites and shark bites. People can solve a mosquito bite themselves, but everyone needs help with a shark bite. Which problems do they experience when using your current products and services? We submerge ourselves in people’s lives. If you want to realise innovation, you have to fall in love with the problems of your (future) users. Innovation fails when it doesn’t solve pain, as it is then not relevant. Painstorming helps you to very clearly identify your customers’ problems and pain. And that is the basis for innovation. An idea without pain is never a solution, thus failing to set the market in motion.
It’s very difficult to look beyond your own organisation and sector. After all, that’s the environment you know best. Six Fingers is keen to take you on an expedition into another world.
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